Marketing

Eight Lotzof Malk Residential agents pose together in a bright office.

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Compass’ Marketing Team + Design Studio Operate Together As An In-house Creative Agency. With Their Expert Advice, We Target The Right Audience Across The Most Effective Channels And Elevate The Style And Story Of Your Home

Loft living room with a gray sectional, tall curtained windows, exposed concrete ceiling, and open ductwork.

Best-in-Class

Listing Photography

Beautiful photography is one of the most powerful tools for selling your home. Compass uses best-in-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.

Real estate marketing collage featuring a formal dining room across a phone, tablet, and Compass magazine spread.

Designed to Stand Out

Multi-Channel Marketing Approach

From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers.

By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.

Just-listed social post for 111 Cary Avenue, featuring a large house framed by mature trees.

Generate Interest

Proprietary Targeting and Optimized Performance

Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users; then tracks and measures the results of those campaigns, allowing for continued optimization.

Beautiful + Intentional

Our Social Approach

We use social media to attract buyers and showcase your listing beautifully and intentionally.

Property Spotlights

Each of our listings is featured on our Instagram to over 1,200 followers when it’s Coming Soon, first listed, and for Open Houses. We showcase the most unique features of your home along with carefully written property highlights.
Live Tours

Each Sunday, we feature our homes in live walk-through tours giving our audience an insider peak.
First Fridays

On the First Friday of each month, we go live on Instagram with local experts to share market updates, trends, and helpful hints. We’ve hosted interior designers, landscapers, mortgage lenders, home organizers, and more! By creating and cultivating a space for people to discover great, local businesses, we expand our community and can hone in on the best audience for your home.

Sharing Your Home Globally

Instantaneously reach millions of potential international buyers on a vast network of trusted sites. *ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.

165M+

Annual international buyers reached*

60M+

Countries your home syndicates to*

100+

International portals your home syndicates to*

Compass gets billions of first impressions:

*Sourced via Sprout Social and Google Analytics, 1.1.2020–12.31.2020. **Sourced via Google Analytics, 1.1.2020–12.31.2020. ***Sourced via Meltwater, 1.1.2020–12.31.2020.

250M+

Annual website and social media impressions*

1.4M+

Annual unique international users on compass.com**

105B+

2020 PR Impressions***

Ready to work together?

Ready to make your next move on the North Shore?

Whether buying or selling, we’re here to guide you with clarity, strategy, and trusted local insight.

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